The Ultimate Guide for Customer Service


Lately, it becomes harder and harder for me to answer all e-mails and user questions, but I still do it, because I believe this is the most important part in making a successful business and I still don’t want to delegate it fully.

Most people are just super bad at talking with users and I’m not sure if they know this or not but the rule is actually really simple:

Treat people the way you want other people to treat you.

I am writing this because I want every future Iris employee to read it. I don’t care if you are a programmer, designer, sales, marketing or what your title is. If you treat users bad, you are probably a bad person yourself and I will fire you immediately.

This doesn’t mean that users are more important than you, but you need to value every single Iris user.

No matter if he pays for Iris, uses it for free or has hacked or downloaded the product from a torrent site.

You need to value every person who writes you e-mail even if the question is not related to the product. Help people, serve them and life will give you everything.

What is Customer Service?

Customer Service is just some stupid business name for one thing:

Making people happy.

This is your job in this world and this is your job in this company.

I want you to make others happy, I want you to make your family happy, I want you to make users happy and I want you to be happy.

Help them, solve their problems, and give your everything to make others happy.

Don’t ever neglect yourself but do your best to make a positive change in other people’s lives.

I will talk in a lot more details later but right now I just want you to know that your job here is to make others happy.

In the long run, I promise you that this will make you also happy and will give meaning to your life.

Sense of purpose comes from knowing that you made a world a little better place.

Or at least this is what I believe in.

Why to make Users Happy?

Who do you think pays your salary?

The answer is me yes, but where do I get this money from? Exactly.

If it wasn’t for all these Iris users from all around the world, both you and I will die from hunger.

Your interest is to make more money. My interest is to also make more money. Customers interest is to spend their money on something which makes their life better.

We are all selfish creatures but the only one who actually have a choice in this picture are the users.

If our product and service are bad they will just go elsewhere and we will die from hunger.

We both know that you will find another job, but I will need to rebuild the whole thing from scratch and make it a success again.

Think about the last time you had a great customer service, sweet memories right.

Now think about the last time you had worst customer service on Earth.

You probably now use another company for your needs and wants.

One thing we don’t want to be is in the middle. Nobody remembers the middle.

I would prefer we to be the greatest customer service, but at least the worst give you feedback and you can improve.

Nobody is unhappy from the middle but people will just change you because you are just not good enough.

This is true in life as is true in business. You are either phenomenal or average. Better be phenomenal.

Why are Happy Users good for you?

If people who use our products are happy we will make more money.

If we make more money, I will have more money and I will want to raise your salary.

If I make a lot of money from you, I will want you to be happy.

I will give you more free time, more money, more vacations and will do my best to make you happy.

Because you make users happy, I will make you happy.

Simple and win-win situation. This is the way I think the world should work. A place where everybody wins.

Customers win great products and great service, you win more happiness and more money and I win more happy users and more money.

Why are Angry Users bad for you?

I will fire you.

Actually, I will give you a chance, but if you make people unhappy time after time, you are probably bad as a person and I don’t want to work with bad people.

We have both positive and negative spirals.

If users are unhappy, they will not pay for our product, we will make less money, and I will need to decrease your salary or fire you to keep the company alive.

I hope it doesn’t go this way but instead of making you unhappy by decreasing your salary, I will give you the awesome opportunity to reinvent your life by firing you.

After somebody fires you, awesome things begin to happen and you may create 10 times better business after some years.

What I value?

As you can as a founder my values are the company values even if I know it or not.


My biggest value is honesty.

Never ever lie to anyone in this company. Sometimes brutal and painful honesty is healthy.

This means that you can also be honest with users.

If you have an awful user who doesn’t like anything we do and constantly complains and you can’t satisfy it with anything, return his money and ask him to never order anything from us again.

That doesn’t mean to tell every user to fuck off and to return his money. Most people who use Iris are great as a people and their complaints are just advice which we can use to improve the product.

Always give your everything to make the users happy.

Write new feature, return his money, use remote desktop and help them to install or remove the program, create them new activation code for their new machine.

Give them regular presents for them and their family, care about them, the same way you want others to care about you.

But if you meet some really bad user who doesn’t have any respect for the work you have done to help him, please come to me and I will take care of the case.

As a CEO my job is dealing with all the worst situations so I will also do my best to help the user and try to make him happy.

If there is no way to do this, I return all his money and at least try to leave a good impression about our company.

As a rule be honest within the company but never be rude. Always be good to users, but never be dishonest or lie to them.

Refund money whenever possible and solve all problems so if users want they could always pay again.

It’s always a balance.

Be Caring

The second value is to be good and caring to the people around you.

This is true for our company as it’s true for our families as it’s true for our customers.

Always be honest with yourself, but never put your interest in front of other people interests.

Always look for situations in which all parties win and always do your best to never hurt anyone.

Look from the eyes of other people and feel what is their pain. Help them whenever possible.

Make others Happy

Show your appriciation for the people around you.

Whenever possible make them suprises and send them gifts.

Make other people feel special and make them feel happy.

Never ignore users who are not completely satisfied and do your best to make them happy.

Work Hard

Whatever you do, do your best.

Work hard and never give up on a problem.

Don’t just work but work for more.

Do more, feel more, give more and be more. This is what Iris is all about.

Always Improve

Always improve everything around you.

Always learn new things, and make the world around you better.

Everyday be better than yesterday.











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